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Comparing Costs: The HD revolution

 
 

While new technology is making HD field production practical at last, shooting in HD is different from shooting standard video or film. Knowing the differences in advance can save mammoth headaches both on the set and down the road.

Comparing Costs The relative cost of working in HD depends on the medium to which you compare and the type of material you are shooting. "The video person goinginto HD has to be aware of the added cost of the tape stock and thedownconversions to Digital Betacam or Beta SP," But the cost difference between Digital Betacam and HD may only amount to a small portion of the overall production cost. "You have the actors, the crew, the set, the location, and the lighting," he says. "So paying $1,300 dollars per day for an HD camera instead of $600 for a Digital Betacam package is not that big a deal."

Online editing is another area where HD can significantly affect total costs. The best quality comes from posting in HD and down converting only for final delivery. But customers should be advised to shootin HD even when HD posting is beyond the budget. "Even if you down convert to Digital Betacam before post, you will still be getting a better-quality product than shooting in Digi-Beta."

Shooting in HD can also cost less than shooting film. "An HD camera package rents for about the same as a 35mm package, even if the Digital equipment is much more expensive and includes more equipment and technicians than the film package such as professional HD monitors ". "Where HD becomes most cost-effective is when you have a high shooting ratio. If your ratio is 3:1, then shooting film is not that much more than HD. But if it's30:1, like nature documentaries traditionally are, then HD saves you a lotof money." On The Secret Adventures of Jules Verne, producers were able to save $5 million out of a $40-million budget by shooting in HD. You can shoot and post in HD and then transfer to film. Overall, the process will be less expensive than shooting film because film stock is only required for the edited master.

Top directors as Karahadian state that HD can yield a better product than film. "You can move faster with HD, doing more setups and more takes," he explains. "And with a 40-minute tape instead of a 10-minute load of film, you don't have to manage short ends or worry that you've used up all your film before finishing your episode." He adds that HD is helpful for special effects shots, since you can check what you have done and then move on. karahadian agrees that HD's instant replay capability is an asset. "People like the immediacy," he says. "You don't have to go through a process to get dailies. You shoot the tape, and you can start editing immediately."

To get the quality, you have to approach HD with the same culture that you have when you shoot film. If you take away the production values, you end up with HD product that looks like regular video."
On the Set On location, it is important to realize that set imperfections that do not even register in NTSC may appear as obvious flaws in an HD picture. And lighting techniques will be counterintuitive for those with a background in film. "In film, people generally light for shadows and don't worry so much about highlights," Fletcher says. "In HD, you need to do the opposite because you can bring as much as four stops out of the shadows, but you can't bring detail out of the highlights." Aspect ratio is another crucial consideration. "Are you going to letterbox your 16:9 image? If not, you have to adjust the active area in your viewfinder while you are shooting so you won't lose anything of importance on the sides," notes Liman another experience director. "That affects the way you stage the actors and block out the scene."

With the adoption of HD as part of the ATSC DTV standard, Karahadian sees the movement to HD as inevitable. "There's no doubt that it is going to be an HD world," he says. "There are a lot of projects that could be done inHD right now-without compromising the project or costing a fortune-that would allow the crafts people, the bean counters, and the creative people to all learn how to marshal an HD production successfully. In the long run ,it's not going to work for people to be afraid of HD and to hide."