(Hollywood, CA - July 27, 2005) Digital Cinema Initiatives,
Agreement Gives Manufacturers of Digital Projectors and Theater
Equipment One Universal Standard in Creating the Next Generation
of Cinemas.
"After three years of careful
planning, discussion and reaching out to all the various constituencies
who make up our industry, DCI member studios are pleased to
have reached unanimous agreement on the necessary overall
system requirements and specifications for digital cinema,"
said Ordway. "We now have a unified specification that
will allow manufacturers to create products that will be employable
at movie theatres throughout the country and, it is hoped,
throughout the world."
"Twentieth Century Fox will
release all of its theatrical feature film digital content
in full compliance with the DCI specification," said
Bruce Snyder. "For the industry to flourish and to provide
a smooth transition to an all digital future, it is essential
there be one digital distribution and exhibition format."
"With this essential specification
now in place, Warner Bros. now plans that by the end of 2005
we will be releasing our movies in two formats: 35mm film
and DCI digital cinema," said Dan Fellman.
"The DCI specification represents
the right level of quality to ensure that the digital cinema
experience remains the ideal way for moviegoers to enjoy films
well into the future. We look forward to delivering our films
into the DCI digital cinemas in the US and around the world,"
"This is an important milestone
in the advancement of the theatrical motion picture,"
commented Frank Pierson, Academy of Motion Picture Arts and
Sciences president. "In its first hundred years our art
form made a forceful universal impression, at least partly
because worldwide standards for projecting film were adopted
early on. The next hundred years are likely to be similarly
affected by DCI's work in defining how digital motion pictures
will be presented to world audiences."
George Lucas and Rick McCallum
said, "It's a giant leap forward for those of us who
create movies and, perhaps more importantly, for everyone
who sees them. We have been advocates of digital cinema for
nearly a decade, and this is a day we have long hoped would
come. Digital cinema will increasingly become the standard
and will change the way movies are made, seen and experienced
around the world."
Digital Cinema Initiatives, LLC
(DCI) was created in March 2002 and is a joint venture of
Disney, Fox, Paramount, Sony Pictures Entertainment, Universal
and Warner Bros. Studios. DCI's primary purpose is to establish
and document voluntary specifications for an open architecture
for digital cinema that ensures a uniform and high level of
technical performance, reliability and quality control.
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